Where it all began

HB Face

We believe that beauty doesn't have to be so complicated. You have a lot on the go already, and don't need to spend an hour doing your face. Our products are designed to be long-lasting and effortless, so you can look like a star is only 5 minutes. 

We offer brow and beauty services, make-up, skincare and lifestyle products! Our founder Haley Bogaert created a beauty line for women on-the-go. Her clients wanted glamour and effortless beauty. That is what Haley delivers!  

The HBFace line is distributed in Canada and is 100% cruelty free. Quality and convenience can go hand-in-hand, that is why every product is crafted to create effortless beauty. It seriously doesn’t get any easier than this!

TLC central

The Studio

In 2017, we opened our first studio and it has become a beauty and style destination. By coming into the studio you are able to explore our shop, connect with others, and receive the best beauty expertise. 

By visiting the studio you can shop our exclusive boutique collection of HB Style and Home items, as well as all of our makeup and skincare products. 

Girl Boss

Haley Bogaert

Haley started working in the beauty business when she was just 16. Since then, she has worked at some of the top studios in Toronto, with celebrities and socialites such as Nelly Furtado, Marilyn Dennis, and Kelly Rowan, among others. In 2016, she started her own makeup line.

She believes beauty should be fun, easy, and stress-free! And she considers it a privilege to be able to help woman discover their inner glow. 

@haleybogaertface

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